The chief executive of BrewDog has paid out almost £500,000 from his own pocket to winners of a bungled “solid gold” beer can promotion which he has admitted made the controversial brewer look “dishonest and disingenuous”.
James Watt said he got so personally carried away with the Willy Wonka-inspired promotion, which hid 50 gold cans in cases of beer, that he made some “costly mistakes” that misled treasure hunters.
He said he mistakenly believed the cans were made of solid gold – they were in fact made mos…….
The chief executive of BrewDog has paid out almost £500,000 from his own pocket to winners of a bungled “solid gold” beer can promotion which he has admitted made the controversial brewer look “dishonest and disingenuous”.
James Watt said he got so personally carried away with the Willy Wonka-inspired promotion, which hid 50 gold cans in cases of beer, that he made some “costly mistakes” that misled treasure hunters.
He said he mistakenly believed the cans were made of solid gold – they were in fact made mos…….
CHICAGO – Revolution Brewing, the largest independent brewer in the state of Illinois, will be making a series of additions to its lineup that include a Revolution classic joining the Seasonal lineup, the debut of a new mixed 12-pack, and a new year-round Hero IPA.
Repo Man, a Rye Stout originally developed at the Brewpub in 2010, will join the Seasonal lineup of rotating six-packs. The longtime draft-only employee favorite was elevated to a Small Batch can release in 2021, and is now taking the next step into larger production and wider availability. Repo Man is Revolution’s f…….
The chief executive of BrewDog has paid out almost £500,000 from his own pocket to winners of a bungled “solid gold” beer can promotion which he has admitted made the controversial brewer look “dishonest and disingenuous”.
James Watt said he got so personally carried away with the Willy Wonka-inspired promotion, which hid 50 gold cans in cases of beer, that he made some “costly mistakes” that misled treasure hunters.
He said he mistakenly believed the cans were made of solid gold – they were in fact made mos…….
CHICAGO – Revolution Brewing, the largest independent brewer in the state of Illinois, will be making a series of additions to its lineup that include a Revolution classic joining the Seasonal lineup, the debut of a new mixed 12-pack, and a new year-round Hero IPA.
Repo Man, a Rye Stout originally developed at the Brewpub in 2010, will join the Seasonal lineup of rotating six-packs. The longtime draft-only employee favorite was elevated to a Small Batch can release in 2021, and is now taking the next step into larger production and wider availability. Repo Man is Revolution’s f…….
The chief executive of BrewDog has paid out almost £500,000 from his own pocket to winners of a bungled “solid gold” beer can promotion which he has admitted made the controversial brewer look “dishonest and disingenuous”.
James Watt said he got so personally carried away with the Willy Wonka-inspired promotion, which hid 50 gold cans in cases of beer, that he made some “costly mistakes” that misled treasure hunters.
He said he mistakenly believed the cans were made of solid gold – they were in fact made mos…….
CHICAGO – Revolution Brewing, the largest independent brewer in the state of Illinois, will be making a series of additions to its lineup that include a Revolution classic joining the Seasonal lineup, the debut of a new mixed 12-pack, and a new year-round Hero IPA.
Repo Man, a Rye Stout originally developed at the Brewpub in 2010, will join the Seasonal lineup of rotating six-packs. The longtime draft-only employee favorite was elevated to a Small Batch can release in 2021, and is now taking the next step into larger production and wider availability. Repo Man is Revolution’s f…….
The chief executive of BrewDog has paid out almost £500,000 from his own pocket to winners of a bungled “solid gold” beer can promotion which he has admitted made the controversial brewer look “dishonest and disingenuous”.
James Watt said he got so personally carried away with the Willy Wonka-inspired promotion, which hid 50 gold cans in cases of beer, that he made some “costly mistakes” that misled treasure hunters.
He said he mistakenly believed the cans were made of solid gold – they were in fact made mos…….
CHICAGO – Revolution Brewing, the largest independent brewer in the state of Illinois, will be making a series of additions to its lineup that include a Revolution classic joining the Seasonal lineup, the debut of a new mixed 12-pack, and a new year-round Hero IPA.
Repo Man, a Rye Stout originally developed at the Brewpub in 2010, will join the Seasonal lineup of rotating six-packs. The longtime draft-only employee favorite was elevated to a Small Batch can release in 2021, and is now taking the next step into larger production and wider availability. Repo Man is Revolution’s f…….
The chief executive of BrewDog has paid out almost £500,000 from his own pocket to winners of a bungled “solid gold” beer can promotion which he has admitted made the controversial brewer look “dishonest and disingenuous”.
James Watt said he got so personally carried away with the Willy Wonka-inspired promotion, which hid 50 gold cans in cases of beer, that he made some “costly mistakes” that misled treasure hunters.
He said he mistakenly believed the cans were made of solid gold – they were in fact made mos…….